Yesterday I waited 15 minutes in the Burger King drive-thru to get the Whopper Junior that I had been craving all afternoon. There were four cars in between me and the first window, two of whom had ordered food for at least three other people. I got to thinking. Are there really this many people craving Whopper Juniors at 3:00 pm?
And then it occurred to me. As the U.S. recession deepens, people are attempting to economize by saving money on expensive food items. Fast-food chains that offer lower prices to thrifty consumers are faring well.
It seems to me that consumers are cutting back on healthy but relatively expensive items such as fresh fruit, fish, and vegetables, in favor of cheaper options high in sugar and saturated fats. While McDonald's boosted its earnings last quarter, Lexington's largest retailer of natural and organic foods, Whole Foods Market, recently had to shut its doors due to extreme drops in consumer demand. Households just cannot seem to prepare healthy meals on budget.
Curious about this latest shift in consumer spending, I did some research.
Numerous studies conducted by the Nutrition Sciences Program at the University of Washington in Seattle have linked unhealthy eating habits and adult obesity to low incomes. While the U.S. already tops the global obesity scales, the unfolding recession could expand American waistlines even further as more people fall onto hard times and seek cheaper food.
The best way to fight this trend is to learn how to balance a cash-strapped budget with some basic nutrition necessities. Here are some quick tips: http://www.msnbc.msn.com/id/27423189/.
Leann Gerlach
January 31, 2009


