Hollywood & Health: Health Content in Entertainment Television
Kaiser Family Foundation.
Available online.
"While the American public obtains content in a multimedia environment ranging from so-called old media like newspapers to new media like blogs and online social networks, television maintains the ability to reach millions of people with relative ease. Popular primetime television’s primary purpose is to entertain the audience, but it also has the ability to convey messages about serious issues. To understand television's ability to inform the public and to examine the health content on entertainment shows, the Kaiser Family Foundation released two studies."
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