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"Green" Reporting in Business News Sections

Donald W. Reynolds National Center for Business Journalism.
Available online
"'Green,' the headline writer’s favorite shorthand for 'environmental sustainability,' has become a reliable story element on the nation’s business pages, websites and financial news channels. A content analysis of archived stories and other data shows that 'green' business stories have mushroomed this year; more than half of all the 'green' business stories published since 2000 were printed in 2007 alone."
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