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Newspaper Audience Database

Newspaper Association of America.
Available online.
The lastest update (Fall 2006) to the NAD indicates, among other things, that "newspaper Web sites have also helped drive a 15 percent increase in total newspaper audience for 25- to 34-year-olds and 10 percent increase for 18- to 24-year-olds." Date on top newspapers, top newspaper Web sites, demographic and geographic analyses, and more, are available in PDF and Excel formats.
A link will be maintained on this library Web page.

Posted by Dick Grefe on October 9, 2006 2:47 PM |

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